This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from endmetaltheft.com (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
– “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
– Communicate with you;
– Screen our orders for potential risk or fraud; and
– When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store–you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site — you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

SMS/Text Messaging Privacy and Consent

SMS Information We Collect
If you choose to receive SMS/text messages from End Metal Theft, we collect your mobile phone number and any message content you voluntarily provide in your responses.

How We Collect SMS Consent
We collect your SMS consent when you provide your mobile phone number and affirmatively opt in to receive text messages from us. This may occur through a web form with an SMS consent checkbox, via a message you send to enroll, or verbally with documentation. Standard message and data rates may apply.

How We Use Your SMS Information
We use your mobile phone number and text messaging information solely to send transactional or service-related messages, including order updates, customer support communication, and information you request. We do not send marketing broadcasts without separate, explicit consent.

Non-Sharing of SMS Consent and Mobile Data
We do not sell, rent, or share your mobile phone number, SMS consent status, or text message content with third parties for marketing or promotional purposes. Mobile opt-in data is used only by End Metal Theft and our contracted SMS service providers for the purpose of delivering messages you have agreed to receive.

Opt-Out and HELP Instructions
You can opt out of receiving SMS/text messages from us at any time by replying “STOP” to any message. After opting out, you will no longer receive SMS communications unless you opt in again. For assistance, reply “HELP” or contact us at 480-745-3999 or info@endmetaltheft.com.

Data Security and Retention
We implement reasonable administrative, technical, and physical safeguards to protect your SMS information. We retain your SMS opt-in data and text message history only as long as necessary to fulfill the purposes described here, comply with legal obligations, or resolve disputes.

Changes to SMS Privacy Terms
We may update this SMS privacy section from time to time. If material changes occur, we will provide notice on this page or via SMS when appropriate. Continued use of our SMS service constitutes acceptance of these terms.

BEHAVIOURAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:

– Facebook: https://www.facebook.com/settings/?tab=ads
– Google: https://www.google.com/settings/ads/anonymous
– Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at info@endmetaltheft.com.com or by mail using the details provided below:

End Metal Theft
[Re: Privacy Compliance Officer]
End Metal Theft, LLC, 1745 W Deer Valley Rd #110, Phoenix AZ 85027, United States

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